Want more sales from your ecommerce emails?
Tell me if this sounds like you...
You’re an ecommerce brand with great products and a good sized list.
Then I don’t need to convince you that good email marketing is one of the most powerful and cost effective things you can do.
Because you know that...
email should be one of your highest ROI channels
email is NOT dead and will not be dying anytime soon
You know you should have some email automations setup
But when you look at your email stats...
your engagement and conversions are low
your email revenue isn't where you want it
and you think you need way more subscribers to make things happen
Here's the thing...
The problem isn’t the size of your list…
Because if you've got an ecommerce store, you know there's other brands selling similar products.
But you're still trying to figure out...
How do make people pay attention to what you're saying?
How do you set your brand apart from the competition?
How do you increase your email conversions and make more sales?
How do you create a brand that...
People love buying from
Gets repeat buyers
It comes down to YOUR positioning
And by using words (not images) to create a message that...
Makes your brand stand out in your customer's brain.
As an ecommerce brand you want your emails to...
Sound like they're coming from another human (not from the Terminator)
Show emotions and that you care
Have fun and show that your brand has a unique personality
If that's you, then great.
Because my goal is to create fun, personal email automations that lead to email engagement and sales.
The best part...
By focussing on text based emails (with some some pictures),
It will increase your email deliverability.
So if you're looking for email automations that can grow your ecommerce business and help generate more revenue then…
You're going to LOVE my work.
Hi, I'm Mike...
I help Ecommerce businesses create behaviour based, automated emails that are fun, engaging and show your business is made up of real people that care.
I'm also holding my breath and sucking in my gut for you while the photographer took that photo.
That's great and I'm also sorry to disappoint you because...
It's not dramatic or over the top as the Avengers series.
When most ecommerce brands think of "new strategies" they usually...
Start getting all hot and sweaty thinking about new software or plugins, maybe a secret technique or hack.
But the thing is...
My answer is to avoid graphic heavy, HTML templates, that look like every other ecommerce brand.
Here's the thing...
Are you wondering what strategies are working when it comes to
ecommerce email marketing?
Sending emails that LOOK like emails (like the message you're reading right now) tends to work best
Using things like...
Painting a picture with words
Proven direct response copywriting techniques
Visual, descriptive language
Give a reason to buy
Call to action (CTA)
Personalized and automated
I can make your reader feel like they're the ONLY customer in the world
And guess what?
Personalized, timely and relevant emails are ALWAYS going to work well, because people crave being spoken to like a real person.
If you want ecommerce emails that can grow your list and increase your revenue...
Then contact me now.
"People read what interests them...sometimes that's an ad."
- Howard Gossage
People don't want ads in their inbox
see the difference below...
Text emails promote stories about your customers and your brand
Text emails have engaging content
Text emails focus on OUTCOMES over products
Text emails build a trust
Text emails encourage a relationship
Text emails make sales
Text emails boost repeat purchases
Text emails improve deliverability
Text emails are key to referrals
Graphic emails get deleted
Graphic emails get ignored
Graphic emails get blocked
Graphics emails get forgotten
No one opens their email hoping for another ad
Graphic emails encourage bad buying behaviour
Are you constantly discounting and slashing your prices just to make a sale?
That's a good way to burn out your email list and causes people to lose respect for your brand
There's good news...
Email marketing is becoming MORE important than ever before.
Because people are getting tired of the crap they see in their social media feeds.
People would rather read good emails (that they voluntarily subscribed for) from brands they love.
That's the great thing about your email marketing, it's controlled by the reader.
Not by some social media giant wearing jeans and a hoodie.
Ecommerce brands are starting to realize that nobody cares about how well designed their emails are
They're starting to realize that it's the copy that makes people read their emails and take action.
And you know what, you have to be honest with yourself...
Do you think your readers open your email and say...
"Damn...look at the size of that hero shot in the header!"
"I'm so glad this company was able to find new stock photos with models doing the pouty face and looking off into the distance"
Yeah, that's NOT what they're saying and you probably know that.
Here's the thing...
With words you can change the perception of your brand
With a few words you can instantly change your readers mood and their actions.
It's hard to do that with graphics or pictures because they're open to opinion.
Your BRAND is how you make people feel with every interaction they have with you
Instead of trying to:
build your brand around a cool logo
or a fancy email template that only impresses graphic designers
or neglecting the relationship you have with your customers
What you could be doing is:
Sharing stories about your customers and how they're using your products
Sharing the story of your brand and how you started
Entertaining readers with your valuable info on how they can use your product
Every email SHOULD be written so that it not only entertains people... but also helps people move closer to their goals.
How does that sound?
Are you ready to stop running constant sales and get your subscribers to see the true value behind your products?
Here's what I'm looking for:
You've done good job on the front end with paid media and you have a good sized list
You want to free up some time and have email automations installed so you can focus on other things in your business
You'd like to increase your customers lifetime value and overall profit margin
You have a budget to invest
You're friendly and easy to work with
If that's you, then hit the big green button below and tell me a little bit about your ecommerce business and what your goals are.
Want to start earning more with your email list?
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